Mastering real estate investing demands the right technology to simplify processes and boost decision-making. In this review, we compare two leading platforms — REsimpli and REI BlackBook — that offer comprehensive solutions for data management, lead generation, marketing, and sales efficiency. By exploring their features, usability, and pricing, we’ll help you determine which platform best fits your real estate business needs. Join us as we break down the capabilities and special features of REsimpli and REI BlackBook, ensuring you make an informed choice when going for either.
Comparison Table
| REI BlackBook | REsimpli | |
| Price | $97/mo to $297/mo | $149/mo to $749/mo |
| Drip Campaign | Yes | Yes |
| Skip Tracing | N/A | Yes |
| Driving for Dollars | Yes | Yes |
| Lead Website | Yes | Yes |
| Support | Email, Live Q&A, Fax, Chat, Phone | Chat, Email, Phone |
| UI/UX | Functional but a little outdated | Advanced and innovative |
| Comps Report | Yes | No |
| Special Features | Profit dial, Smart automation | Speed to lead, Full Accounting, Leaderboard |
| Mobile App | Yes (for Profit dial) | Yes |
| List Stacking | N/A | Yes |
REI BlackBook
Overview
REI BlackBook is a comprehensive cloud-based platform tailored for real estate investors, aiming to streamline their business processes from start to finish. Founded in 2008 by Damon Remy, who initially developed software tools to assist investor clients during the mortgage market downturn, REI Blackbook has evolved into a suite of solutions designed to simplify and automate real estate investing.
From lead generation to deal closing, REI BlackBook offers a full suite of features including robust contact management, lead generation tools, and integrated marketing functionalities. The platform’s mission is to combat the chaos of scattered systems that often plague the real estate investing industry, providing investors with a centralized solution to manage their operations efficiently.
With a team based in St. Louis, Missouri, REI BlackBook also has a blog that educates thousands of real estate investors nationwide, empowering them with the tools, training, and support needed to build predictable marketing and sales systems for growth.
REI BlackBook Features
Lead Capture Website
REI BlackBook offers a lead capture website feature that lets real estate investors create personalized lead capture websites directly within the platform.
With an intuitive drag-and-drop web page builder, users can create websites in just minutes, tailored to target various types of leads including property sellers, buyers, renters, and investors interested in rent-to-buy opportunities. Users can also customize these templates by adding their own branding elements, headlines, images, and contact information to make their website unique.
And on the marketing front, the platform offers a range of conversion-focused website templates designed to maximize lead generation, each meticulously crafted by designers and online conversion experts.
Customer Relationship Management (CRM)
REI BlackBook comes with an investor CRM that offers a seamless integration of marketing and sales tools, ensuring no leads fall through the cracks. It enables automatic or manual tagging and segmentation of contacts for targeted outreach, alongside unlimited customization with custom fields and contact tabs tailored to specific business needs.
The CRM facilitates efficient lead management with features like automatic call capture, built-in two-way text messaging, and comprehensive call logging with detailed notes. Users can also link contacts to relevant properties and assign tasks to team members directly from the platform.
Business Phone System
As one of their lead management features, REI BlackBook has a business phone system built into it called Profit Dial. Profit Dial serves as a comprehensive business phone system tailored for real estate investors, ensuring no sales opportunity goes unnoticed. Within this system, users can set up multiple call tracking numbers to gauge the effectiveness of different marketing channels, enabling them to focus resources on the most productive campaigns.
Profit Dial also has an automatic call recording feature. That means every inbound and outbound conversation is recorded, facilitating follow-ups, coaching, and quality assurance. This also includes the automated call routing feature that ensures that inbound calls are directed to the appropriate team member, for quick responsiveness and sales potential. Profit Dial also allows users to set up text notifications or assign tasks via the Profit Dial mobile app (available on both Apple Store and Google Play Store) so that they never miss or forget an important lead management task again.
Marketing Automation
Normally, when a potential client enters their information on your lead capture website, a message is sent to you right away so that you can follow up. But for times you will not be available to follow up as quickly as you would like to? REI Blackbook has a workflow builder that makes sure every lead is followed up immediately, ensuring no potential deals slip through the cracks. This is the power of REI Blackbook’s automation.
Another one is the smart automation feature that handles essential tasks, such as lead nurturing via text messages, emails, and ringless voicemails, maximizing engagement and conversion rates. This automation also has a smart routing feature that allows users to create targeted messages based on the previous behavior of their contacts.
You can also assign tasks to yourself and your team to personally follow up, and the use of different platforms is not a hindrance as the platform enables seamless integration with third-party apps like Mojo, Call Tools, and Zapier.
Property Pipeline Management
Property pipeline management in REI BlackBook offers real estate investors a comprehensive solution to streamline deal management from lead generation to closing.
One of the ways it does that is through creating a virtual filing folder for each deal so that users can store important documents, contracts, and photos in one centralized location accessible from any device. This allows for tracking of deal statuses, and eliminating the need for manual searching through spreadsheets or notes.
Another management feature is being able to create detailed, itemized rehab estimates in minutes. Simply input your costs per item and the quantity needed, and REI BlackBook will generate a comprehensive report. This report can be downloaded, printed, or sent directly to your contractor or investors.
REI BlackBook also allows you to pull comparable sales (comps), access owner information for every property in your pipeline, and use advanced deal analysis tools. These tools enable you to run numbers efficiently and generate detailed reports, including cash flow analysis, executive summaries, and operating expense reports. With all the necessary data and insights, you can make informed decisions and maximize the profitability of your deals.
Property Marketing & Disposition
Property marketing and disposition in REI BlackBook is another feature that provides real estate investors with a comprehensive set of tools to sell their deals and fill vacancies efficiently, maximizing profits with minimal effort. The platform offers property marketing website templates and micro websites for single properties, allowing users to showcase their inventory effectively and capture buyer leads or rental applicants directly.
Users can also build a targeted buyers list and create detailed rental applications using drag-and-drop web form builders, and then notify their buyers’ list or potential tenants instantly when new deals become available with text messages and email property blasts.
With built-in 2-way text messaging, users can engage with leads and book property showings seamlessly. And for the icing on the cake, they also offer property marketing flyers, premium listing features, and embedded video tours to enhance the attractiveness of listings and increase demand.
REI BlackBook Pricing
REI Blackbook Pricing
REI Blackbook Pricing (billed annually)
REI BlackBook offers three subscription plans: Basic, Growth, and Professional.
The Basic plan starts at $97 monthly or $81 monthly (billed annually), with features like a single user account, lead capture website, and call tracking number.
The Growth plan, at $197 monthly or $165 monthly (billed annually), includes three user accounts, (with more contacts and email credits) and the Profit Dial mobile app, among other features.
The Professional plan, priced at $297 monthly or $248 annually, offers ten user accounts, expanded features, and access to the REI Academy.
REsimpli
Overview
REsimpli is a comprehensive CRM platform designed for real estate investors, streamlining data organization, automating marketing, optimizing sales, and managing operations. Founded by Sharad Mehta, a successful investor in Lake County, Indiana, REsimpli was created to improve the efficiency of managing his real estate business from Carlsbad, California.
The platform offers built-in templates, integrated services, and communication systems, reducing the need for multiple software solutions and simplifying the user experience. Its robust features include data management, marketing automation, financial tracking, and sales process optimization.
With a library of tutorials and dedicated support, REsimpli also ensures that its users navigate the platform with ease and can always resort to their videos and tutorials when they need answers.
REsimpli Features
Data Management
REsimpli offers a comprehensive suite of data management tools for your real estate operations.
The first one is List Stacking. The List Stacking feature allows users to effortlessly stack lists and remove duplicate records through an intuitive interface, ensuring data is current with USPS integration. Users can also organize leads with customizable tags and marketing details, with advanced filters that help identify highly motivated sellers across different lists, eliminating duplicates and optimizing marketing efforts.
Another feature that REsimpli offers in this regard is Skip Tracing. Skip tracing enables users to find up to three phone numbers and three email addresses associated with a contact using only the property address and homeowner’s details. Skip traced records are automatically tagged within the platform too, simplifying filtering and access.
REsimpli also offers Driving for Dollars. A feature that helps users to collect property data while on the move. With the route history function that Resimpli offers, users won’t make the mistake of covering the same ground twice while they capture property details such as room specifications, estimated prices, and owner information.
Additionally, REsimpli’s driving for dollars allows you to directly contact homeowners so that you can send personalized postcards featuring property photos to drive engagement effectively.
Marketing Automation Tools
The function of REsimpli’s marketing automation tools are implied in the name. They enable you to automate your marketing with drip campaigns, direct mail campaigns, and a business website.
Drip campaigns are automated marketing campaigns that leverage electronic methods such as email and SMS marketing to consistently follow-up with leads, which is a crucial process for converting leads into deals.
For direct mail campaigns, REsimpli offers cost-effective solutions with competitive pricing for bulk mail, making it affordable for all investors. This includes free NCOA list cleaning, scrubbing your list against the USPS NCOA (National Change of Address) database to ensure accuracy. With over 90 templates for postcards, business letters, and yellow letters, along with the option to use custom templates at no additional cost, REsimpli provides extensive template options for users’ direct mail campaigns.
REsimpli also enhances your online presence with its business website feature. This feature allows you to streamline sales systems into one place, saving time, effort, and money. And also streamline buyer management by enabling you to place all your cash buyers in one place, sending bulk emails and SMS with property images to streamline your wholesaling business operations.
Optimize your financials
Optimizing your financials is essential for thriving in real estate investing, and REsimpli delivers robust tools to help you achieve this objective. One of the tools REsimpli offers for this is the KPI dashboard.
REsimpli’s KPI dashboards are a game-changer for monitoring business performance. They provide an intuitive interface to track team performance, identify top performers, and foster growth. The ability to assess marketing ROI with detailed metrics like cost per lead, cost per deal, total spending, and revenue generated is invaluable. These dashboards offer a comprehensive overview of marketing efforts, making it easy to track KPIs across various lead sources, such as direct mail, pay-per-lead, and SEO.
The leaderboard is another standout tool in REsimpli’s arsenal. It offers a clear view of your marketing impact by comparing performance across different outreach channels. The performance management feature allows you to track performance metrics like calls, duration, emails, deals closed, and revenue generated across your team.
There is also the Full Accounting feature that manages income and expenses efficiently, connecting your bank account to track financial transactions accurately and categorize income and expenses. The user-friendly interface simplifies financial management for both individual investors and larger teams.
Sales Streamlining
REsimpli’s all-in-one CRM is a standout feature that centralizes all your lead information in one intuitive dashboard. With this information centralization, managing leads throughout the entire marketing and contact cycle becomes effortless as the ability to customize lead stages according to your preferences ensures clarity on each lead’s progress. Additionally, organizing information related to your owned properties and staying informed about the next actions for each is made simple.
Then we have the buyer management feature. Incredibly efficient for coordinating your email and SMS campaigns. Its unified dashboard provides real-time notifications for responses, allowing you to send bulk emails and SMS communications to numerous cash buyers simultaneously. Each communication is personalized with buyer and property details. And it also has the advanced filtering options that enables you to quickly find suitable buyers for any property, saving time and effort.
REsimpli also offers a Speed to Lead feature that ensures you never miss an opportunity with instant notifications as soon as a new lead lands on your website. In principle, once a new lead is created, REsimpli calls someone from your team and once they pick up, they call the seller and connect them with your team. This ability to connect directly with sellers with just one click saves precious time. But what’s even better is receiving a text message with all of the lead’s information alongside the incoming call to enable productive conversations and potentially closing deals on the spot.
Another often overlooked feature is the e-sign feature – a modern necessity for adapting to online-centric lifestyles. It allows sellers to sign all necessary documents conveniently and legally online, eliminating the need for in-person meetings. REsimpli also claims that their e-signatures are for real. So when you close a deal online with an e-signature, it’s legally binding.
REsimpli Pricing
Resimpli pricing
Resimpli pricing (billed annually)
REsimpli offers three subscription plans: Basic, Pro, and Enterprise.
The Basic plan starts at $149 monthly or $99 (billed annually), with features like a single user account, drip campaign, and a number (although you can purchase additional numbers at $2 per number per month).
The Pro plan, at $299 monthly or $199 annually, includes five user accounts (each with a number), up to 100,000 stacking records, bulk email and SMS to buyers, and a daily productivity email.
The Professional plan, priced at $749 monthly or $499 (billed annually), offers unlimited users (with 15 numbers), unlimited stacking records, up to 100,000 buyers and vendors, and an in-app answering feature, among other things.
Wrap Up
REsimpli excels in providing comprehensive financial tools and a user-friendly CRM, making it ideal for investors focused on detailed financial tracking and lead management. On the other hand, REI BlackBook shines with its powerful marketing automation and property pipeline management, perfect for those who prioritize marketing outreach and deal analysis.
Both REsimpli and REI BlackBook offer robust solutions tailored to streamline various aspects of real estate investing, from data management and marketing automation to financial optimization and sales processes. Ultimately, the best choice comes down to your specific needs and priorities. Carefully assess what features are most important to your business to select the platform that will give you the technological edge needed to thrive in the competitive real estate market.
